INFINITY rankings

1. Methodology
2. Ranking
3. Conclusions

Methodology

The research was to assess the quality of customer service web printing Rzeszow. In the first phase were selected printers in such a way that the most popular search engine, Google entered ie "printing Rzeszów." In a similar way done at Panorama Firm. Reached to the printer so the two most frequently chosen path. It should be emphasized that if the printer has not been given any access to email - naturally it was eliminated from the study. In this way, managed to complete the email addresses of up to 30 printers. The next step was to send four emails pilot, 2 signed by a fictitious person in private, while two others also signed by a representative of a fictitious company. Analysis of the responses helped to formulate the next two e-mails needed to analyze the response content. In total, 180 emails were sent (6x30drukarni), received 75 responses, representing 42%.

How zliczaliśmy points:

• Each response, regardless of any given three points in the ranking. Important for us was just the appearance of an email in your inbox. Therefore, the maximum number of points in this part of the study is 18 (6 × 3 points). The condition for "admission" to the printing further in the rankings was to send a response to at least four of the six e-mails. We found that the printers, which are responsible for at most half of the emails should still work on his approach to the client to be able to be proud of the results until next year's ranking.
• Content analysis was carried out two e-mails based on the key, which takes into account the following elements:
  1. The response time if you come to 5 working days 1 point. (If the answer came the same day one point. For emails sent on Saturday, on Monday the answer is 1 point.)
  2. Welcome and Farewell (respectively ½ pts.)
  3. Signature of the person responding to the e-mail (1 pt.)
  4. Answer the questions (price and delivery time are 1 pt.)
  5. Point for e-mail text (eg, provide suggestions for alternative solutions, etc. 1 p.)

  E-mail could get up to in our evaluation of the 6 points. If the company has responded to two e-mail message body final grade is the average points. The other hand, if the company does not pursue the services that we asked in the first and second mail, the points for the answer to the questions admitted no change (it was not important in this case the response of the price and delivery time - expected to answer for the performance of services) .

• Taking into account the nature of the study, two additional points przyznawaliśmy a Web site, taking into account the criterion:
  1. If the website was on the first page of Google for the query [printing Rzeszów] 1 point.
  2. If you contact the company was on the home page or in a separate, visible tab, 1 point.

The maximum number of points in the ranking is 18 + 6 + 2 = 26 points.

Ranking

Here's how to submit the results of our list (we present here nine companies that have written off at least four e-mails, which took part in all parts of the study):

Conclusions

I am clear from the above table, no printing is not got 26 points, which seemed a thing not difficult. Most ended up printing Wax - Graf, the lowest in nine - Spidruk. Of course, other printers have won less than 13 points.

• When it comes to scoring for sending the print answers by e-mail, the vast majority of the final nine after 4 emails sent, two printers responded to five questions, and only one at all. This printer was a wax-Graf. It seems that the printing should definitely improve the frequency of answering e-mails of interested persons.
• In this category, only one printing - PrintTerminal - received the maximum number of points, ie 6th Very often the mails brought with them lack the basic requirements of correspondence. Equally often the responses were incomplete, did not contain all the information alleged that he asked the customer. Least points gained SpiDruk printing.
• The last criterion was the web page printing, checked for space in the Google search engine and put on the contact details. 2 points only managed to get the printer printing RS, also winning the whole ranking of printing WaxGraf did not win in this area or one points, which actually makes it a winner of the discussion.
• Looking for deals for you, the customer XXI century, his first thoughts and actions directed toward the Internet. This is where your search, price lists, addresses. According to statistics does it using Google. This begs the very simple application, the company is not in Google - not the customer. It is emphasized further the place on the first page in the search. SEO is so here as a primary concern for most companies, which appear in the "gray zone" of Google. Also, improvement in quality of the parties and hiring the right people to contact e-mail seems to be indispensable.

In summary, if a company wants to be seen as innovative and open to the client, it must be for him no problem available through the network. Bright and clear message offer is for a potential buyer of our goods and services most valued information. This allows him, after comparing the opportunities and make the right choice. And yet there is nothing zacniejszego of healthy market competition.